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Music video sings up a storm

By Zhang Zhouxiang | chinadaily.com.cn | Updated: 2019-09-19 17:16
The cover of Jay Chou's new album. [Photo from Web]
武汉论坛 农产品加工企业大多以初加工为主,普遍存在着产品增值率低、科技含量低、产品档次低的“三低”现象。 武汉女人 据介绍,专项行动中,芜湖警方破获“3·05”非法破坏计算机信息系统案,犯罪嫌疑人恶意攻击租车还车服务系统和办公网络,导致2万余注册用户无法进行租车还车业务。 武汉论坛   金融向东盟建设全新开放门户  总体方案要求,广西自贸区南宁片区重点发展现代金融、数字经济等现代服务业,打造面向东盟的金融开放门户核心区。 论坛资讯 生建村 创业 市国税局 母婴在线 石狮市地税局

Jay Chou, a singer from Taiwan, released the music video of his new song Won't Cry on Monday evening. Within the three hours, a record 3.6 million copies of the MV were sold on QQ Music alone. China Daily writer Zhang Zhouxiang comments:

As a decade-long fan of Chou, I have bought and watched the MV. It is good, but not his best work. A quick survey of the comments on social media showed many people have a similar opinion. Many have said they bought Chou's new MV because they have grown up listening to his songs.

Chou seems to be at the peak of his career. Apart from selling 3.6 million copies within three hours, his new MV also set a record of 2.7 billion readings on micro blog, with six of the 10 hottest hashtags being on the music video.

But how can an artist be at the peak of his career but not at his creative best?

There is no official survey yet, but Chou became popular in the late 1990s and early 2000s, initially among middle school and high school students.

Pop king Jay Chou attends Migu Music Awards Ceremony in Shanghai on Dec 15, 2017. [Photo/IC]

Now, two decades later, the early Chou fans are in their 30s and therefore influential on social media networks. More importantly, a large group of Chou fans born in the mid-1980s have made some money and support him by buying his products.

But a CD costing 50 yuan ($7) or 100 yuan may be affordable for many office workers but quite expensive for a middle school student. Chou's new MV is quite cheap. Perhaps that's why so many copies have been sold.

Those who have money and exercise influence can support their idols. But youngsters in school have to wait for another five to 10 years to do so. This seems to be a common phenomenon.

  
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